Today, parties and fun events not only bring uplifting emotions but also open up countless opportunities to connect and succeed. The difference is that, “toasting” how to show bravery and responsibility, that also makes a difference in the journey to success, and closer, to a festive season. entirety.
Generation Z with inherent bravery always understands that, not “doing your best” but instead “drinking responsibly” is the measure of assessing a progressive lifestyle. But besides that, there are still many people who do not know how to refuse the pressure to toast or have enough awareness of a safe and complete fun with friends.
“Responsibly Drinking” is a focus area of HEINEKEN Vietnam’s sustainable development strategy. As one of the leading alcohol business enterprises, HEINEKEN always strives to promote consumers to “drink responsibly”, resonate with a deep understanding of the new generation of users, a set of secrets. The decision “Responsibly Enjoy” created by HEINEKEN was born. Through 5 secrets to enjoy the full fun, the world famous brewer has cleverly planted the message that shapes the modern lifestyle, knows how to stop at the right time, is determined to refuse when necessary and most of all , is a healthy, safe lifestyle for ourselves and the people we value.
The set of secrets attracts attention with the creative use of messages, easy to understand but extremely unique to inspire consumers, especially young people. Right now, let’s take a look at HEINEKEN Vietnam’s do’s and don’ts through 5 extremely valuable tips when enjoying the festive season.
Everyone feels pressure at times when sitting down with friends and colleagues, but the most important thing is the perception of each individual. “Drink – Don’t drive”, “Drink in moderation”, “Do not drink 100%”, “Don’t force drink” and “More non-alcoholic options” are the only ways to get home safely, fully and completely. Full of fun with friends and family. That is also the message HEINEKEN Vietnam wants to send to global consumers: life’s best moments must be enjoyed to the fullest and safely.
Source: Heineken Vietnam