A hundred years ago, when our Vietnam first appeared rich Vietnamese merchants and businessmen, like Mr. Bach Thai Buoi, the business of compassion was already present in the Vietnamese market, even though it was at that time. The colonial market was small and oppressed by foreign countries.
Today, the benevolent business is still quietly developing, depending on the kindness and compatriots of the business owners.
Saigon people, especially the working poor, often eat duck eggs, a cheap but nutritious and easy-to-eat food, almost knowing the name of Mrs. Ba Huan, a big business owner of eggs. In the middle of July 2021, considering that the cost of raw materials and production costs increased, affecting poultry egg trading enterprises leading to losses, the Department of Industry and Trade of Ho Chi Minh City agreed with the policy for the sale of poultry eggs. increase the price of eggs when supplied to the market.
But Ms. Ba Huan, General Director of Ba Huan Company, disagrees with the policy of raising egg prices. She said very simply: “Poor people only use a lot of eggs, so I let the price stabilize until today. Mr. Le Minh Hoan (Minister of Agriculture and Rural Development) called and told me to support him. I tell you not to raise the price, I will not increase it and guarantee the supply.”
Ba Huan Company provides Ho Chi Minh City with about 1 million eggs per day.
After the early days of local egg shortage, now, the distribution channel system in the city has stabilized the sale of eggs to the people.
I read this information in the newspaper and I understand: Mrs. Ba Huan has a firm grasp of who her regular egg-buying customers are. During the outbreak of the epidemic, the poor in Ho Chi Minh City were having a hard time with money for daily expenses, and eggs were their usual food, the company’s egg price increased. As big as Ba Huan Company, it will greatly affect the lives of the poor. As a business company that puts profits on the biggest customer that consumes eggs, who are the poor, Ms. Ba Huan knows how to share difficulties with her customers, also to stabilize the market, and at the same time help customers. overcome difficulties together. That way of thinking and making business decisions is called “merciful business”, a calculated kindness, but still very benevolent.
I think, if business owners, big business people know how to show benevolent business methods like this, their businesses will definitely have long-term profits, not a spontaneous profit, but a lot of money. lasting.
There have been businesses or factories that, during the peak of the pandemic in Ho Chi Minh City, knew how to retain their workers by providing daily life support to workers. And if workers in the most difficult time because of the epidemic have to return to their hometown to avoid the epidemic, then know how to help them return home, then that is “kind business”. Workers who return home from those businesses or factories, when the pandemic has cooled down, they will return to the city and find the right factory or business they used to work for, because they know that’s where they have can live and work for a long time.
Just like when poor customers buy eggs from Ba Huan Company at a stable price, they will continue to be regular customers of this company later on. The eggs “merciful business” will accompany poor customers for a long time, and that is always their choice, because of their good quality and cheap price.