(PLO)- Life changing stories thanks to the ability to livestream sales are leading to a new wave of business appearing.
According to Gostream Company’s statistics not long ago, there are about 70,000-80,000 livestream sales sessions on social networking platforms every day. This is not a surprising number when, after the COVID-19 pandemic, consumers gradually consider online shopping as a daily habit. The data on the rate of increase of Internet users also show the heat of online shopping.
Livestream training waiting to explode
Pham Thi Ngoc Truc, founder and CEO of the S-On Livestream Academy, said that from 2016-2018, many individuals and businesses have grasped the algorithm on social networking platforms. and make a lot of money from it. The livestream model has exploded since the COVID-19 epidemic caused many obstacles in direct sales.
There are sellers through livestream, in just 15 minutes, 500 orders have been closed, a month’s revenue is up to billions.
“The livestream market is growing like a hurricane. With support from social networking platforms, e-commerce platforms and sales support software, livestreaming has become easier. Livestream is a fertile land with a lot of potential because there are not many big men participating, “- Ms. Truc acknowledged.
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A livestream lesson at S-On Academy. Photo: THU HA |
In fact, in some countries like China, livestreaming is considered a profession and there are many professional training schools. Meanwhile in Vietnam, training facilities and providing livestreaming services are at the elementary level. The training market only appears a few academies with methodical curriculum such as NextOn, S-On, Starena or units that organize livestream training courses such as IMGroup, e-commerce platforms.
At the time of the NextOn Academy launch, Mr. Nguyen Hoa Binh, President of NextTech Group, recognized that livestreaming sales would be a popular job in the near future.
“After the course, students are introduced to jobs or become sales associates of the ecosystem of more than 80,000 businesses using NextTech Group’s digital business support services” – Mr. Binh expected. .
In early 2021, VinaCapital Ventures decided to invest in GoStream – a domestic livestream application with the amount in the first funding round of 1 million USD. This shows that livestream is being particularly interested by investment funds.
Perhaps because of this, e-commerce floors also quickly implemented sales and livestream training. A representative of Lazada Vietnam said that their sellers when participating in business on the floor easily participate in livestream training content from basic to advanced.
Currently, world-famous cosmetic brands such as Sulwhasoo, Vichy, Laeige, L’Oreal have also chosen to livestream to reach Vietnamese customers through their own channels on the e-commerce floor. Notably, even farmers are supported by e-commerce floors and technology units to approach livestream sales to expand agricultural output.
Ms. Pham Thi Ngoc Truc said that this job is like running advertising, digital marketing… it takes knowledge, time and money to be effective.
“Therefore, opening professional training classes is essential. I’m sure the livestream will explode because now our technology and platforms are not inferior to your country. This means that when the product is good, the livestream team is reputable and quality will create a premise for this field to peak “- Ms. Truc analysis.
Need more thrust to grow
Participating in the livestream platform for many years, Mr. Tran Lam, Director of Natural House Company, said that livestream is a popular sales trend because it solves a number of problems such as visualization and increased interactivity.
According to Nielsen’s prediction, by 2025, Gen Z in Vietnam will reach nearly 15 million people, accounting for 21% of the workforce and more than 30% of the online audience. This is the main user audience, promoting the potential for livestreaming platforms to thrive in recent times, especially when e-commerce booms.
However, from a business perspective, Mr. Lam said that a lot of push is needed to make the livestream become a gold mine to make money like in China. Accordingly, it is necessary to have more units to train livestream in a methodical way, to have a way to lead and bring valuable information to customers, not simply turn on the device and speak.
“In fact, every livestream session we still use homegrown plants, few people go through professional training classes. Therefore, at present, this sales channel has not been exploited to its full potential,” said Mr. Lam.
From the perspective of a trainer, Ms. Pham Thi Ngoc Truc also agrees that the livestream market still has a lot of room for development because the reality is still quite sketchy. Many people livestream instinctively, emotionally, and follow their predecessors without really understanding the algorithm of the livestream.
“This makes the sales of each session will be very low, even the eyes are almost zero,” said Ms. Truc.
In addition, there are not many business items in this field, mainly focusing on cheap products.
“If our country takes advantage of agricultural products, handicraft products or typical products of regions and people, it is a gold mine” – Ms. Truc advises.
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A series of sellers livestream every day on e-commerce platforms. Photo: THU HA |
However, the director of the S-On Livestream Academy believes that an important push to create a sustainable livestream environment is to stay away from dirty media and dirty products. Products when livestreaming must bring users real value and real quality products.
In another aspect, an expert in the field of e-commerce said that in order to develop livestream, marketing content and images are very important.
“Some people wonder why this unit has thousands of applications per livestream session, but I don’t. In fact, if you build good, methodical content that attracts a high number of followers, you are almost 70%-80% successful. The rest is product quality, competitive prices and after-sales care,” he said.
Need to create a legal corridor
In order for the livestream to become professional in the future, it is necessary to have a legal corridor to bind the responsibility of the seller and the buyer. The seller is responsible for the content and products during the livestream. This will avoid the risks of false statements or spreading fake new information during the live stream.
Grandfather NGUYEN BINH MINH, Vietnam E-commerce Association
Still need to wait for the signal from the user
For livestreaming, the boom is an inevitable trend, but the more explosive it is, the more risks it comes with such as poor product quality, customers canceling orders or “booming” higher. Livestream is in fact a separate field, but it is only a short term, if you want to develop, you need policies and responsibilities for better management.
In addition, the opening of live streaming classes, even if it’s professional, is also a short period, because in the long run, users may change their purchasing methods and attitudes, then maybe the livestream will not thrive anymore. because there are many alternative forms.
Grandfather NGUYEN PHAM HOANG HUY, Head of E-commerce Department at FPT Polytechnic College of Practice
THU HA