(PLO)- On May 25, Masan Consumer Products Joint Stock Company (HOSE: MCH, Masan Consumer) accompanied the Department of Industry and Trade to participate in the first Export and Forum event of Ho Chi Minh City to promote development. developing exports, promoting Vietnamese quality products to the world, contributing to the city’s goal of economic growth.
The HCM City Export 2023 event was first held, taking place in 4 days (from May 25 to 28) at the Ho Chi Minh City International Exhibition and Convention Center (SECC, District 7).
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The Organizing Committee performed the opening ceremony of the HCM City Export Fair 2023. |
As a companion with the Department of Industry and Trade of Ho Chi Minh City, Masan Consumer brings a very prominent space and reproduces the phenomenon of self-booths. CHIN-SU took place at Foodex Tokyo (Japan) in early March, 2023. Here, CHIN-SU proud to introduce a set of Japanese-flavored products that are currently sold in parallel in the Vietnamese market.
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Masan’s exhibition booth recreates impressive images in Japanese style. |
According to Mr. Bui Ta Hoang Vu – Director of Ho Chi Minh City Department of Industry and Trade: “In 2023, Ho Chi Minh City’s industry and trade industry will continue to promote the development of industrial production, trade and services, and promote export activities to create a growth momentum for the coming years. Ho Chi Minh City welcomes exporters, including Masan Consumer, who are promoting their export strategy of outstanding products, suitable for world consumers, and at the same time introducing these products to the domestic market. with 100 million people. Thereby, helping Vietnamese consumers have the opportunity to access a variety of products, in line with the current strong globalization trend.”
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Many young people enjoy visiting and checking-in Masan’s booth. |
Masan Consumer is promoting the strategy of “Go Global – bringing Vietnamese brands to the world” with the goal of 2027 reaching 15% of revenue from international business. Success in the Japanese market is a lever for CHIN-SU spices in particular and Masan Consumer’s other products in general to easily penetrate many other developed markets in the world such as Korea, Australia, and Europe. and North America…
Ms. Dinh Hong Van – Senior Marketing Director of Masan Consumer, said: “Masan started as an export company, then built a domestic production and sales factory and then became one of the consumer goods companies. Vietnam’s largest. Currently, Masan Consumer is promoting the strategy of exporting typical products to the world. HCM City Export 2023 is a practical event of the city in the context that the world is promoting economic trade after the COVID-19 pandemic. We hope that this will be an annual event attracting the participation of many international and domestic companies, becoming a typical event of Ho Chi Minh City worthy of the fairs of other countries in the world. region and the world”.
It is known that the Ho Chi Minh City Export Fair (HCM City Export 2023) was first organized by the Department of Industry and Trade of Ho Chi Minh City in collaboration with Vietrade, under the direction of the People’s Committee of Ho Chi Minh City and the Ministry of Industry and Trade. With a series of initiatives to connect trade, a large budget support package, investment in technology and promotion of multi-national promotion, this time Ho Chi Minh City Export Fair promises to create a “push” for businesses. export enterprises, striving to achieve the target of an average export growth of 12% per year in the period of 2021-2025. In addition, the first time expanding the audience to both domestic consumers with a series of special offers, the program brings the experience of using Vietnamese products of international quality and creates opportunities for the company to enjoy. participate in the promotion, consider the expansion strategy into the domestic market.
About Masan Consumer Goods Joint Stock Company
Masan Consumer (MSC) is one of the largest consumer goods companies in Vietnam, currently manufacturing and distributing a wide range of food and beverage products, including condiments (fish sauce, soy sauce, soy sauce, etc.) chili, seasoning), convenience foods (instant noodles, convenient breakfast) and beverage products (instant coffee, nutritious cereals, mineral water and energy drinks).
Masan Consumer started its operation in 1996 and since then has created the most loved and trusted brands such as CHIN-SU, Omachi, Kokomi, Nam Ngu, Tam Thai Tu, Vinacafé, Wake-Up Saigon , Wake-Up 247, Vinh Hao… through the strategy of putting Vietnamese consumers first.
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