(PLO)- Although there are many opportunities in exporting through cross-border e-commerce platforms, SMEs still need to invest in digital marketing, governance and operations.
Digital export helps small businesses save costs
Mr. Duong Khanh Toan, International Business Development Manager of Me Trang Coffee Joint Stock Company, admitted that traditional marketing to develop international business is too expensive compared to cross-border e-commerce channels. This was realized by him after participating in exporting on the B2B e-commerce platform (business to business) Alibaba.com.
The export of Me Trang company is more convenient when participating in business on the cross-border e-commerce floor. PHOTO: THU HA
“In the new year, we will continue to invest in this platform because this is the most economical business channel on the market today,” said Toan.
In fact, according to a statistic from Alibaba.com, up to 60% of suppliers have no experience in e-commerce before joining this platform and 42% of sellers use Alibaba.com as their main source of business with 60% aim to enter new markets.
The numbers show that Alibaba.com is a good economic channel for small business owners who have no experience or knowledge about exporting or can’t afford the travel costs and traditional trade shows.
Recently, Alibaba.com announced the Ebook “Annual B2B Digital Vision 2023” for the Vietnamese market. In which, digital continues to be the trend towards many businesses, in the face of the persistent effects of the COVID-19 pandemic.
Therefore, next year B2B online sellers will likely witness great competition on this platform.
This poses challenges for businesses in digital marketing and governance. This unit also predicts that in the next year, the time of online consumption may decrease, so the trend of improving personalized experiences and video marketing in B2B e-commerce needs to continue to be focused.
Digital export needs many factors to be successful
Judging from the B2B e-commerce platform Alibaba.com, small and medium-sized enterprises have many opportunities for digital export when Vietnam becomes a new production center of the world.
Along with that, Vietnam is also a member of many free trade agreements (FTAs) and a member of the Regional Comprehensive Economic Partnership (RCEP).
“This creates more opportunities for small and medium-sized enterprises in new foreign markets,” said Alibaba e-commerce platform.
Mr. Roger Lou, Country Director of Alibaba.com Vietnam emphasized, at the moment, more than 70% of Vietnamese suppliers in Vietnam on the floor are rated 2 stars or more, with core industries. Core includes food-beverage, agriculture, home and garden, beauty and personal care, furniture, construction, packaging, plastic-rubber, machinery and others.
Over 800,000 products are listed and over 70,000 inquiries are received each month worldwide.
However, according to Mr. Roger Lou, to be successful on the platform, sellers need to have good negotiation skills, a strong country of origin impact and a low minimum order quantity.
Besides, investing in operating the platform is essential to help sellers reach more customers. Efficient day-to-day operations allow sellers to secure more orders.
More than 30% of sellers have dedicated staff to operate online stores that can secure more than 6 important orders on the platform each year. For a seller operating through a third-party agency, between 1 and 10 orders are viable in the first year.
What are the difficulties when trading alcohol and beer on e-commerce floor?
(PLO)- Alcohol and beer sold on the e-commerce floor must meet the provisions of the Law on Prevention and Control of harmful effects of alcohol and beer; regulations on e-commerce and many other regulations.