Every month, One Mount process millions of transactions across the technology platforms they manage. In their headquarters on Minh Khai Street, members of One Mount describe their organization as “tech-enabled”, that is, promoting all available technology solutions to improve the quality of life of Vietnamese people. On their website, the vision given is to become “Vietnam’s largest and trusted technology ecosystem”. To understand this mission, you can start from a grocery store located near the river.
At the edge of Cho Dem river, Tan Tuc town, Binh Chanh district, there is a kiosk selling Ms. Nam’s groceries. Because the market has been established for a long time, before the street name, address, even the river flowing through this place is called “Cho Dem River”, so on the papers filled in with “partner”, the owner The shop wrote: “Kiot 1 Dem market, at the end of the river, Ms. Nam sells pineapple”.
A few kilometers from Ms. Nam’s shop selling pineapple, Ms. Nam sells coconuts. Co Nam grocery store in Lang Le Bau Co, formerly had a tiny nameplate saying “Miss 5 – Vong Grocery & Café, soft drinks of all kinds”, also did not have an address. The shop has a classic layout, with a grocery store, a hammock patio on the side, and coconuts on display in front of the door.
Those grocery stores belong only to the communities, the market, the neighborhood where it is located. The transaction location is obviously in the village’s memory, not in any directory. The owners, perhaps in their whole life, do not think that one day they have to use a smartphone.
But then Covid hit, and the traditional grocery stores became the “head bearers” for the whole community. Social distancing, the supply chain of goods has become especially difficult. But at the same time, necessities became paramount, and grocery stores selling noodles and soy sauce became the lives of villages. The five girls became volunteers. From the river, they joined a retail technology platform, and were all on VinShop’s list of price-stabilizing stores. In mid-2021, One Mount Group, which owns VinShop, decided to sell non-profit goods to thousands of grocery stores in the Ho Chi Minh City area, turning these places into price-stabilizing locations.
Coconut seller Nam – at the age of 52 – has now learned to use her smartphone to participate in a modern process: thousands of items can be entered with a swipe/tap, and received only once, from countless merchants. manufacture. In the days when the supply chain was in danger of being broken, One Mount worked with these traditional entrepreneurs to build a completely new business model.
This model brings goods from the manufacturer directly to each retail store in every store and alley, calculated with data to optimize the journey and cost (which is vital in the peak days of Covid-19). , where every kilometer of journey is a challenge). In that process, in addition to the role of technology, there is also a massive infrastructure system and One Mount’s transportation workers in the center of the epidemic to maintain the supply chain.
“Grocery stores have existed as the backbone of a community. They sometimes stay there for 20, 30 years, becoming the soul of a neighborhood. VinShop protects their existence”, said Mr. Nguyen Ky Thanh, Marketing director of One Mount about this business model, “Not only protect, we also help these grocers make more money” . In distribution costs alone, this digitization method saves supply chain operating costs by 10-15% of total costs, meaning that shop owners like Nam can sell cheaper and still make more profits.
The digital transformation journey of more than 100,000 grocery stores starts from a white building on Minh Khai Street, Hanoi. In One Mount’s headquarters, for the past 3 years, the world’s leading data analysts and technology engineers have sought solutions to improve every aspect of Vietnamese life – not just in the retail sector. . Their vision, is to become the largest and trusted ecosystem in Vietnam that can serve the lives of 75% of Vietnamese households.
“All decisions taken by (One Mount) are based on the verification and results of relevant data,” said Dinh Viet Hung, head of the group’s technology division. comes from data analysis to help One Mount deeply understand the bottlenecks of users and businesses to offer the most optimal solutions.” Mr. Hung used to hold important positions at Google and Oracle, but returned to work for an organization he called “the intersection between technology and humanity”.
There, working with Mr. Hung, who are talented technologists and data analysts from all over the world. Nigel Butler, who has held executive positions at Australia’s largest analytics organizations, insists that he “considers data analysis as a philosophy, a relentless search for truth”. Nigel Butler is working with One Mount engineers to start looking for bottlenecks in two key areas, grocery retail and real estate – two areas that fundamentally impact the quality of life for all families, they believe continuing access to the lives of as many people as possible.
“Mid 2022, OneHousing introduces Automated Home Valuation Tool, a product that allows users to value their home in just a few mouse clicks. It is expected that by the end of this year, they will have 1 year’s data. , 5 million homes from thousands of projects across the country.The price from OneHousing’s tool is updated according to real market fluctuations, and is currently accepted by Techcombank when homeowners need a mortgage to buy a house. new or in need of investment capital.”
That is the first step in the long journey that One Mount is aiming for: taking care of the lives of Vietnamese people, not only in a few “bottlenecks”, a few products or a few areas, but most of the needs. in a person’s life.
“OneHousing is not a real estate agency, not a real estate developer, not an interior designer or seller. In the near future, we are everything – an ecosystem that connects and brings all the values in your life, making you richer – where it starts is the house”, said Ms. Vu Tuyet Van. , the sales manager of One Mount Real Estate said.
In OneHousing’s ecosystem at this moment, customers can find all solutions in the journey of a homebuyer: find the right project for their needs, capture complete information about the house from Price to amenities and surrounding infrastructure, seek professional advice/brokers, seek financial solutions, suggestions on lifestyle choices. Some solutions are self-developed by OneHousing, others are provided by market leading institutions, One Mount’s partners. That’s why this corporation calls itself an “open ecosystem”.
“A person’s life will always be tied to their home. It is a home, a roof that everyone from the time they are born until the moment they leave this life will always be attached”, Ms. Van said about the vision of the organization, “OneHousing will accompany you right away. from when the dream of going home began to take shape, was when buying the first house. But it won’t stop there, OneHousing will always bring solutions: you can use that house to invest, build assets or convert from a small house to bigger dreams.
“More than that, OneHousing will also take care of the utilities inside and outside your home. For example, the interior, how to design to suit your style, which apartment/project do you choose to be really classy and have a quality life.”
To do that, in addition to the talented team is an open ecosystem of the largest partners in the market.
Despite being a data-driven organization, there are times when members refuse to talk numbers. “This year’s Tet sales season, I don’t want to talk about numbers,” said Ms. Nguyen Thi Hong, head of One Mount’s distribution segment, about business goals.
One Mount self-identifies the mission of this ecosystem is to promote more Vietnamese people to access technology solutions for their life problems.
“For us, digital transformation really starts with having a deep understanding of not only the market, but more importantly understanding the audiences we reach,” Dinh Viet Hung said in a video released by the company. Google Cloud broadcasts globally, as a typical partner in Vietnam. “Two years ago, when we started digital transformation in retail, many businesses and grocers did not have access to technology solutions that could help them achieve their business goals. “.
Her grocery store Five o’clock has changed to a new sign, occupying the entire facade, with the words “VinShop” and the status of “VIP Partner”. Just a year ago, she still had to call the staff of VinShop to ask for instructions on how to… operate on a smartphone.
On VinShop’s website, there is a section called “Grocery Academy”, which shares business knowledge for shop owners, from profit optimization models to customer experience care. In that category, the keyword “understanding customers” is repeated many times.
“In everything we do, whether it’s data-driven, technology-driven, it’s all about one purpose. What is that purpose? The first is to care about customers and partners. We will always be there with them. Covid told that story, as we were with them 24 hours a day,” said Austria Jocelyn, chief operating officer of One Mount. “Then there is the responsibility to the community, with the belief that no one should be left behind. That’s why we exist.”
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