(PLO)- Retail Asia magazine announced that PNJ is the only Vietnamese retailer to be honored in the category “Marketing Initiative of the Year” 2023 at the Retail Asia Awards.
On June 23, PNJ said that PNJ is the only Vietnamese retailer to be named in the Marketing Initiative of the Year category of this Asian award from the magazine. Retail Asia.
PNJ representative (right) receives the Retail Asia Awards for the category “Marketing Initiative of the Year” 2023. Photo: Quoc Bao.
The award organizer said that, to be honored in the category of Retail Marketing Initiative of the Year, PNJ has constantly created many modern marketing solutions to approach customers, innovate and apply technology to their actions. shopping process, thereby promoting the growth of retail store chains nationwide.
Mr. Le Tri Thong, Vice Chairman of the Board of Directors and General Director of PNJ shared: “In the journey to conquer the vision of becoming the leading jewelry manufacturing and retailing enterprise in Asia, we were inspired by the demand itself. customers to create new sources of innovation”.
Mr. Le Tri Thong, General Director of PNJ: “We are inspired by the needs of our customers to create new sources of creativity”. Photo: Quoc Bao
Regarding the future of Asian retail, Retail Asia acknowledged: “Asia is a key market for global retailers, so the future of the industry lies in embracing digitalisation, tailor the experience and align with sustainable marketing practices to meet the growing needs of today’s consumers.”
In the period of 2018-2022, the market witnessed the outstanding growth of PNJ when becoming the leading retailer in Vietnam.
With a modern technology platform, the new opening accelerator system has reached nearly 400 stores across the country, the growth rate is breakthrough, setting many records despite this period of market volatility and challenges, especially after 2 years of pandemic.
Revenue in 2022 PNJ reached 33,876 billion VND, increased more than 3 times, profit after tax reached 1,811 billion VND, increased more than 2.5 times compared to 2017.
Recently, the company has just announced the accumulated business results of the first 5 months with net revenue and profit after tax reaching VND 14,281 billion and VND 970 billion, respectively. Thus, PNJ has completed 50.1% of the profit target in 2023.
Retail Asia Awards 2023 is organized annually by Retail Asia magazine (Asian retail magazine). The event brings together retailers from the region and recognizes the best retail initiatives. Together with PNJ, the “big guys” in the retail industry were honored: Vincom, Uniqlo Vietnam, Watson’s, Kmart…