(PLO)- Besides many online business platforms such as e-commerce platforms, doing business through social networks (MXH) is considered the easiest to deploy for all businesses.
According to the Vietnam E-Commerce Index Report 2022, business activities on social networks (buying and selling in the community) such as Facebook, Zalo, Instagram, Tik Tok … continue to explode. In 2021, up to 57% of enterprises (DN) said they used this form of business.
Sales on social media will reach 492 billion USD by 2021
The Vietnam E-commerce Association (VECOM) said that this form of community buying and selling has become an attractive new business trend, bringing clear benefits to businesses and a large number of individuals. Time, little capital and not mastering technology but want to increase income.
With the community-based buying and selling model, the power of e-commerce can shift from manufacturers and distributors to a large number of individual sellers and can create a new revolution in the field of retail. online retailing of goods and services.
Accenture’s research in 2021 said that nearly two-thirds of the members of the surveyed social networks have conducted purchases in the community. The corresponding figure is nearly two billion people globally who have experienced community buying and selling.
This study also suggests that the COVID-19 pandemic has pulled more people to use social networks to connect, from information gathering, entertainment, learning, to shopping.
It is estimated that in 2021, this sales model will reach about 492 billion USD. Accenture predicts, with an average annual growth of up to 26%, sales in 2025 could exceed $ 1.2 trillion.
In addition, the Sapo omni-channel sales platform said that through a survey, many merchants have assessed that in 2021, Facebook will continue to be the most effective online sales support channel.
Buying and selling in the community is estimated to reach 1200 billion USD by 2025. PHOTO: TRUONG GIANG
Opportunities for businesses to create sales applications
With the great advantages of this model, the leading e-commerce support technology platforms in Vietnam have developed solutions to support omni-channel business in general and buying and selling in the community in particular. .
For example, Haravan built HaraSocial and HaraFunnel solutions. These two solutions support sales on Facebook comprehensively, help maximize the conversion rate of orders and Facebook marketing, and help consult customers and answer questions automatically according to pre-set scenarios. . HaraSocial and HaraFunnel have been used by more than 100,000 fanpages and 300 top brands.
Meanwhile, Sapo Omnichannel multi-channel sales management solution has become an effective sales tool for many merchants.
At the same time, many technology businesses have quickly realized the great potential of the community buying and selling model and built professional online platforms to support this model.
Those platforms support individual sellers with a wide range of related services, from product selection and supplier selection, to delivery and online sales training. The primary task of these individuals is to market and contract with buyers in their communities and earn commissions.
The Selly online sales platform is a testament to the appeal of this model. Although newly established in early 2021, Selly has had strong growth even during the COVID-19 pandemic, when supporting many individuals to sell online without capital, storage or delivery. Other platforms such as Cuccu, DiMuaDi or BCA Solutions… also connect many businesses with collaborators such as housewives, office workers, students… wishing to earn more income from sales to its community.
Or, iTapHoa’s Mio application focuses on fresh items imported directly from farmers and gardeners, ensuring good prices for sales partners.
According to VECOM, all these new platforms try to provide all services to partners so that they only focus on one thing, which is to sell products to customers in the community. All related services, including warehouse and delivery management, will be provided by the platform.
However, this association also assesses that buying and selling on social networks will face many risks that can easily lead to disputes, because it involves many stakeholders, including product suppliers, support platforms. , sellers, buyers, delivery service providers, payment…
When the buyer is not satisfied with the product purchased from the seller and wants to return it, the handling of the contract concluded online between the two parties will involve many other parties, especially nowadays most of the buying and selling process is community. equally take place in foreign social networks.
“Obviously, from a personal perspective, the seller’s business is too dependent on foreign social networks, which always carries many risks. These risks are even greater from a national perspective,” said VECOM.
A VECOM representative said that in fact, there was a PingGo community trading platform, offering a relatively clear return policy, but when the number of sellers on this platform increased from a few tens of thousands to a few hundred thousand, dispute will be higher.
“Dispute resolution will not be simple between PingGo and sellers and buyers anymore. Therefore, along with the rapid development of the buying and selling model in the community, the state management agencies in e-commerce and other businesses. The conciliation organization, arbitration or court should pay due attention to this model and provide timely guidance and recommendations”- VECOM stated.
Although currently, some leading companies in Vietnam such as VNG (Zalo), Viettel Telecom (Mocha), VCCorp (Lotus) have built their own social networks. However, according to VECOM experts, for domestic social networks to dominate is an extremely difficult task. Besides many objective factors about users and spread, a successful social network definitely needs significant investments.
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