E-commerce platform races with fresh food
Exchange with PLOa representative of the e-commerce platform Lazada said that, in just over a month, since the COVID-19 epidemic broke out strongly and there were many complicated developments across the country, the amount of fresh food purchases online (online) on this floor has a strong increase.
“The number of buyers and purchasing power each day increased by nearly 70%, this shopping trend is spread across items from vegetables, meat, fish to fresh fruit, especially grapes, apples, and lychees,” said a representative of Lazada floor.
In particular, this floor statistics, only from June 1 to June 23, more than 12 tons of chicken, 7 tons of pork and 6 tons of fruit were sold. Even the ‘Flash Deal’ in June also set a new record with 2 tons of chicken sold within 24 hours and 800 kg of red grapes sold within 12 hours.
Accordingly, in order to meet shopping needs, Lazada is trying to increase supply expansion, diversify products, and strengthen the shipping team to meet the sudden increase in shopping needs of people. .
Currently, this floor is cooperates with nearly 40 reputable and top quality Vietnamese sellers and fresh brands such as: CP, Saigonfood, TopMeal, Chicken Ngon 3F, Megadeli Food, Sagri herb pork, Terrisa Direct, 3SachFood, GKitchen …
Buyers tend to increase online shopping for fresh products. Photo:CARD
Similarly, the Tiki e-commerce floor also noted that after only 3 weeks of Ho Chi Minh City implementing social distancing as directed, the product lines at Tiki have witnessed a remarkable growth of up to 20%. In particular, the number of orders of TikiNGON Fresh Food industry recorded a growth of 2 times compared to the time before the gap.
This shows that consumers are gradually shifting their shopping habits to online platforms for necessities and fresh products, especially when the directive bans spontaneous markets in Ho Chi Minh City. HCM is issued.
Supermarkets rush to order online
Not staying out of the “game”, retail points, supermarket systems also strengthen door-to-door delivery services. In the past week, online purchasing power at Central Retail (owner of Big C, Go!, Tops Market), increased by 100-200% depending on the day in Ho Chi Minh City area.
Or at Saigon Co.op system, the representative said Last week, the number of customers at supermarkets Co.opmart, Co.opXtra, Co.op Food, Co.op Smile increased by 20% on average, the average invoice value also increased slightly. According to this position, this means that people have the mentality to buy more goods to limit going out, but at a moderate level, there is no rush to buy goods.
However, it is worth noting that the number of orders via phone, switchboard and technology applications linked to the Saigon Co.op system spiked nearly 5 times compared to normal.
Supermarket chains promote online sales, meeting the shopping needs of consumers.
Meanwhile, VinCommerce said, online purchasing power increased sharply throughout VinMart and VinMart+ systems, especially in Ho Chi Minh City area. Specifically, household shopping service increased by 114%, orders via VinID application increased by 526%, via VinMart.com website increased by 1,239%.
A representative of VinCommerce said that items such as fresh goods, vegetables, meat, seafood, avocado and egg products, fruits… are the products ordered by users online the most.
Ngoc Lan (P9, Go Vap) said: “With the disease situation becoming increasingly complicated, especially new infections related to supermarkets and markets, buying food online is a safe solution. When delivering the goods, the delivery person also complies with epidemic prevention measures such as delivering goods from a distance of 2m, so I am somewhat reassured.”
According to her, with the increasingly popular form of online shopping for fresh food, it has helped busy consumers like her save a lot of time in traveling and cooking to take care of their families more.