Over the past decades, cash has proven ubiquitous and irreplaceable around the world. But now the throne is shifting with the rapid development of non-cash payment. For example, on March 24, 2023, Sweden will become the first country in the world to not recognize cash as a payment instrument.
In Vietnam, the most popular alternative to cash is a card, because of its convenience and accompanying incentives. As of June 30, 2022, the total number of cards in circulation reached 128.5 million cards of all kinds, an increase of 7% compared to 2021 and an increase of 49% compared to the end of 2018. Combined with developing trends such as cash back – buy now pay later – pay first, make the domestic bank card product market more vibrant than ever.
A recent YouGov survey shows that consumers are more cautious with short-term “nice-to-have” purchases, while optimizing the cost of “must-have” purchases. have” – mandatory daily expenses with refund policies, discount codes, etc. – this is where cards or other forms of digital payment are superior to cash.
Understanding this concern, ACB focuses on building programs to optimize customer spending through an attractive refund policy. The duo of ACB Visa debit card and ACB Visa Platinum credit card are products that are receiving positive feedback from customers with a refund policy of up to 10% on all spending in supermarkets, convenience stores and other stores. Incentives for spending on food, shopping and other entertainment.
Not only stopping with simple cashback incentives, banks are constantly racing to build services that increase benefits for customers in each spending experience, such as ACB is even ready to provide free services such as: free online card opening, free ATM withdrawal at all banks nationwide and especially for ACB credit cardholders, there is even an active installment conversion feature. 100% free via ACB ONE app. This means that customers do not need to depend on the point of sale to apply the form of installment payment or not, but can actively arrange spending plans for large amounts with ACB cards.
ACB’s latest successful touchpoint is the ACB Visa Infinite card with the high-end customer segment. Stemming from the desire to create a legacy for future generations of the business class, in April 2022, this card was launched with a very limited release (invitation only).
ACB has implemented a comprehensive marketing solution from market research, card design consulting, building and executing a successful communication strategy to launch ACB Visa Infinite card. The campaign “What do we leave for the future” is also honored to be awarded the Inspiring Communication Program by VISA 2022 and is a model campaign for Visa’s comprehensive marketing model in the global and Asia-Thai regions. Binh Duong. In addition, ACB was also honored by VISA as the bank with impressive growth in card transaction sales and leading in debit and prepaid card sales. Previously in August 2022, ACB received 5 awards from international credit card organization JCB.
These awards have confirmed the importance of the “customer-centric” strategy consistently implemented by ACB from day one. Building foundation services (infastruture services) such as cloud infrastructure, data centers, and data services helps ACB gain insight into the market, thereby helping ACB gain insight into the market. Launching successful cards that “touch” customers. Whether it is daily spending or large sums, the most important goal is to add value to customers.
Advanced technology features such as opening an online card via eKYC combined with Video Call Face Identity, virtual card, contactless payment, AI Bot smart virtual assistant, etc. are also pioneered by ACB. in recent times to perfect the customer experience across every touchpoint. ACB has affirmed its position in the field of cards in general or debit cards in particular, thereby proactively going hand in hand with the Government and the State Bank to promote non-cash payment, increasing benefits for customers. client.