(PLO)- Royal FrieslandCampina Group – which owns famous brands of milk and dairy products such as Dutch Lady, Friso, Yomost, Fristi… continues to top the list of 30 most famous enterprises in the Netherlands. .
On March 8, RepTrak – the world’s leading corporate reputation research and consulting firm announced the list of 30 most prestigious companies in the world in the Netherlands. In which, FrieslandCampina proudly rose to 3rd place and became the leading food company in this prestigious ranking.
FrieslandCampina proudly rose to 3rd place and is the leading food company in the ranking of the Top 30 most prestigious companies in the Netherlands.
With a history of establishment and strong development over the past 150 years, Royal FrieslandCampina is honored to be the world’s leading nutrition group, has a network of offices across 36 countries and has become a leading manufacturer of consumer goods. Famous in more than 100 markets. Today, millions of units of the group’s products are consumed globally and are present on the dining tables of millions of consumers every day.
Talking about this outstanding achievement, Mr. John-Paul Schuirink, FrieslandCampina’s Director of Global Corporate Communications, said:We are proud that we have maintained the Top 5 position for many years and even jumped to 3rd place in the 2023 rankings from 4th place last year. This is extremely special as it comes during a challenging period for the global dairy industry. Therefore, this is an encouragement for the entire staff to jointly promote the corporation to develop more and more sustainably and always keep its leading position in the future.“.
The Royal FrieslandCampina Group’s 150th anniversary flag marks 1.5 centuries of accompanying consumers around the world.
Research from RepTrak also shows that a more reputable company will be able to earn the trust and confidence of consumers. From there, customers will choose to buy products from a company with a good reputation, ready to recommend the products of this business to relatives and friends around. So this ranking also shows how people think and feel about companies.
To measure the reputation of businesses, RepTrak applied the “reputation model” of Professor Cees van Riel (Emeritus Professor of Communication at Erasmus University Rotterdam in the Netherlands) to determine the Top 30. This is a model drawn from decades of scientific research into reputation and communication. The model is based on seven factors that drive a company’s reputation, which are evaluated monthly by the public, including: products and services, innovation, leadership, workplace, and behavior. , citizenship and outcomes. The scale of each factor is calculated independently and will be aggregated into the company’s reputation score. This is the premise for RepTrak to determine and announce the Top 30 every year.
Particularly in Vietnam, FrieslandCampina has also inherited great achievements from the parent corporation and promoted local strengths for nearly 30 years. FrieslandCampina Vietnam has been working hard to realize the biggest goal: Ensuring optimal nutrition for everyone, minimizing negative impacts and creating positive impacts for consumers. for society and for the planet is reflected in the new sustainable development strategy “Feeding our planet together” announced in October 2022.
Nutrition education for Vietnamese children to understand and choose healthy sources of nutrition is the group’s top priority.
In addition to the Dairy Development Program (DDP) initiated in many localities across the country, FrieslandCampina Vietnam has always associated and accompanied many generations of dairy farmers to contribute to the economic development. economic, social. This is also the guideline throughout all activities in the sustainable development strategy that FrieslandCampina Vietnam has pursued for nearly 3 decades.