(PLO)- A number of tourism businesses have applied technology such as artificial intelligence, booked services through applications … and achieved positive initial results.
Meeting the requirements of the digital age, businesses in many fields have made efforts to transform and apply science and technology in their fields. The tourism industry is also integrated, this trend aims to increase the efficiency and quality of services.
Due to the specificity of the tourism industry that is human-centered, the application of technology must also be improvised.
Cost and people problem
Ms. Thu Hang (living in Tan Binh District, Ho Chi Minh City) shared that she has not been to many places, so when visiting the website of the Department of Tourism or some travel agencies, they can experience virtual reality technology, can ” virtual travel” to places in Phu Quoc, Nha Trang, HCMC… very interesting.
Mr. Vo Minh Trung, Director of Riverside Hotel (District 1, Ho Chi Minh City), said that through the pandemic period, the hotel has transformed to apply technology in management and image promotion.
Grandma BUI THI NGOC Hieu
In the current strong digital transformation trend, the tourism industry highly appreciates the pioneering role as well as the role of tourism enterprises with high technology application in the tourism development of the city.
In the coming time, the industry will continue to promote solutions to apply digital technology to promote and attract tourists such as coordinating with the Vietnam National Administration of Tourism and technology companies to develop OneApp applications, provide all information and online services for international visitors to TP; building a tourism service trading floor; added dynamic views according to the virtual guide feature at the destinations that have scanned 3D images to explain information about the destinations…
Grandma BUI THI NGOC Hieu,Deputy Director of Ho Chi Minh City Department of Tourism
The most obvious is the payment, instead of using cash or transfer as before, now visitors only need to scan the code to pay via QR Code, VNPAY. When you want to experience food service, customers can use QR Code to order food… Guests can also check-in, check-out right on the hotel’s application (app), information will go directly to the section. management software. The unit also does not need to print advertising brochures, but through QR Code, it can introduce in a realistic and vivid way, customers will order services right on the app according to their needs.
According to Mr. Trung, the process of putting the technology into operation, the first difficulty is the huge cost, which leads to an increase in service prices. So, this time Riverside is only 50% of the way.
“Human resources must also be technologically qualified and know how to handle incidents such as network failures, power outages, etc., so as not to affect customers. This is also our difficulty,” Trung said.
Mr. Phan Dinh Hue, a tourism expert, said that tourism businesses when applying technology can achieve high promotion efficiency, bringing services closer to customers. As for the application of virtual reality technology, it is possible that some large enterprises will deploy because of the small cost, must have resources to balance revenue and profit, especially digital transformation personnel.
For example, if a business opens a tour to Phu Quoc, the image of the destination must be constantly updated, the staff write content, write the script, etc. to attract customers.
|Customers are too familiar with finding out tours through the website. Photo: TUYEN WOMAN|
From the overall perspective of the tourism service supply chain, Mr. Nguyen Ba Thiet, Vice Chairman of the Board of Directors of VNLink Company – a unit specializing in providing technology solutions in the tourism industry, said that currently the units operating in Most of the tourism supply chains focus on traditional business and operations.
Very few units devote resources to developing their own teams, specializing in research and development of technology-based tourism products due to cost and personnel problems. Currently, a number of businesses have applied outstanding technologies to tourism such as artificial intelligence (AI), travel through virtual reality (VR), digitization of air ticket products, entertainment tickets, tourist tickets, etc. hotel…
However, the efficiency is not high because the above products and platforms are operating separately and are difficult to access. To operate more effectively, businesses need to have an all-in-one ecosystem that makes it easy for users to find, easy for businesses to sell, and easy for management agencies to support.
Not all models can apply digital technology
According to Mr. Vo Minh Trung, depending on the model, the units apply technology in different ways. For example, Riverside is a famous old hotel in Ho Chi Minh City, the floors are connected by stairs, because of security issues, guests are forced to check-in with the reception.
At the same time, according to regulations, service businesses must have an updated list of employees and customers every day, so guests must go through the reception. Even simply locking the door to the room, some guests only like mechanical keys, don’t like magnetic cards… Therefore, the application of technology must be implemented appropriately, otherwise it will spoil the “emotion” of the guests. client.
Director of the Ao Dai Museum (District 9, Ho Chi Minh City) Huynh Ngoc Van also said: “In fact, we have not heard the feedback of visitors, not yet counted how many visitors have visited the museum through the public. technology and then want to visit the field right away.
|Tourists visit the Ao Dai Museum in District 9, Ho Chi Minh City. Photo: TUYEN WOMAN|
The Ao Dai Museum brings stories that need real feelings such as Don ca tai tu, singing vi mi miles, visitors can wear old ao dai, wear wooden clogs, etc., so it is still necessary to appreciate the real experience, which cannot be digitized. mechanically”.
Currently, some museums have applied technology in automatic narration, which is a suitable transition because if using a guide as a tradition, sometimes visitors have to wait a long time for enough groups or must go together to hear the explanation.
Agreeing, Mr. Dang Manh Phuoc, CEO of the market research company Outbox Consulting, said that technology is infinite and only effective when businesses apply the right goals. The characteristic of the tourism industry is that it is people-centered. Where to apply technology to not lose the connection between people in the supply chain of tourism services is a big question.
“If technology is applied too widely, visitors will lose the expectations they set for the service. Therefore, it depends on the business model, the market, the needs of the customer… to decide to what extent to use technology, not the house racing according to technology “- Mr. Phuoc said.
Grandma HUNG NGOC VAN, Director of Ao Dai Museum:
Ao Dai Museum welcomes double the number of visitors in 2021
Despite facing difficulties in technology investment, the museum always makes efforts, learns and absorbs the technologies that previous enterprises have applied. Specifically, after the epidemic, the museum continuously improved and improved the quality and launched a new website. At the same time, thanks to the companionship with the city’s tourism industry, travel businesses, the Ao Dai Museum was just born in 2014, located far from the city center, but the good result is that in 2022 the museum has welcomed 38,000 visitors. This is a breakthrough number, double that of 2021.
Grandma HUNG NGOC VAN
Grandfather NGUYEN BA THIET, Vice Chairman of the Board of Directors of VNLink Company:
Accompanying businesses to avoid digital conversion costs
The purpose of applying technology to digital transformation is to help businesses remove barriers of high business costs, high operating costs, reduce business operations, save users’ time and especially improve business efficiency for enterprises. We are ready to accompany and support tourism businesses to digitally transform at almost no cost to promote the development of the country’s tourism industry.
Grandfather NGUYEN BA THIET