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Vietnam beach tourism needs quality over quantity

Posted on July 11, 2023

Vietnam would not be what it is today without a coastline. However, that rapid growth, coupled with poor planning and climate change, is beginning to reveal the vulnerability of this once strong relationship.
In 2019, after a decade of strong and stable growth, Vietnam set a record when welcoming more than 18 million international arrivals and 85 million domestic arrivals, the number of visitors also tripling. “Sea tourism” accounts for a large proportion, bringing nearly 70% of total income from tourists and contributing 8% of GDP of the country.
The government is determined to maintain this boom, as outlined by the Vietnam National Administration of Tourism in the “Strategy to develop Vietnam’s tourism to 2030”. Accordingly, it is expected that by 2025, Vietnam will receive a total of 35 million international visitors and 120 million domestic visitors, and by 2030, these numbers are expected to increase to 50 million and 160 million respectively. million.

Such an increase in visitor numbers requires substantial accommodation and infrastructure – most of which will likely be built as close as possible to the already crowded and endangered shoreline. threaten. That outlook remains uncertain, or at least waits until international travel begins again.

Vietnam’s resilient shores

Development and urbanization in Vietnam still takes place mainly along the coast, a contour stretching 3,200km that has been impacted by more frequent, more frequent extreme and unusual weather events. In just over the last two months of the year, nine storms and two tropical depressions devastated the central coast of Vietnam, killing nearly 200 people and causing $1.3 billion in damage – five times the total damage. damage of the previous year.
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Nha Trang city and surrounding areas continue to develop and have attracted large numbers of Russian and Chinese tourists (at least before the COVID-19 epidemic).

A report published in October 2020, titled “Resilient Coasts”, summarized the status quo and assessed the most immediate threats facing Vietnam’s 28 coastal provinces. This report, produced in collaboration between the World Bank, the Government of Vietnam and the Global Organization for Disaster Mitigation and Recovery, acknowledges the amazing progress that has been made, but says the Rapid development coupled with inadequate forecasting and planning is increasing the risks for sustainable development.

Recently I had the opportunity to chat with Mr. Nguyen Huy Dung, a senior expert on disaster risk management at the World Bank and also a co-author of the report. He said that although “some coastal areas are more vulnerable than others, a disaster in any one region can and will affect the whole country negatively.”

The report focuses on possible damages and losses to Vietnam’s key coastal economic sectors such as agriculture, aquaculture, tourism and industrial production, with a particular focus on especially on the impact of coastal and riverside flooding.

While all industries will be affected, tourism is the most vulnerable in terms of “average annual value of production at risk”. The total risk to the cruise industry from coastal and riverine flooding is approximately $500 million. To see how vulnerable the cruise industry is, compare it with the next most vulnerable, aquaculture, with a much lower value of annual losses, at $137 million.

The most vulnerable areas are the central coastal provinces of Vietnam such as Thua Thien-Hue, Quang Nam and Binh Thuan, each of which records potentially more than $50 million per year in losses.

One positive point to be noted is that the development of infrastructure has caused the death toll from storms to decrease significantly over the past few decades. However, as sea levels rise to a predicted level of 30 cm by 2030 and potentially up to 70 cm by 2100, storms become more frequent and are actually moving more southward, the This loss will continue to increase much.

The report also recommends key areas for the Vietnamese government to launch a strategic intervention to strengthen coastal resilience: strengthening data and decision-making tools. decisions, implement risk-based planning, strengthen the resilience of infrastructure and public services, use nature-based solutions, and improve preparedness and response with disaster.

If these measures are not implemented within the next five years, the report says the economy will slow to growth with potential losses of up to $4.3 billion, which will certainly make the recovery worse. significantly more difficult economic and environmental conditions.

“Any sustainable solution must take into account all the factors of a particular situation, so all the recommendations in our report must be used in conjunction with each other,” said Mr. Dung. . If certain factors are overlooked or not fully considered, poor decisions and inadequate planning will lead to actions that are inconsistent with long-term resilience, and coastal economy is not protected.

With predictions of the possibility of borders starting to slowly reopen later this year, industry insiders are calling for an urgent shift in mindset to shift to a sustainable tourism model. for the future of Vietnam.

Sustainable tourism industry by reducing arrivals

Vietnam’s tourism industry has grown rapidly over the past 20 years through an investment-driven model, with a focus on mega-resorts and related developments. This has led to an increase in tourist numbers and “zero dollar” package tours, which focus on short stays and low-spending visitor markets, and often do not contribute in terms of cash. economy for the wider community where the guest resides. Luxury international and beachfront resorts often don’t contribute as much to the area beyond their boundaries, as they are meant to be.
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It is easy to understand why Vietnam’s long and beautiful beaches attract millions of tourists every year.

In addition, while the construction sector has created a job boom for Vietnam, countless reports highlight the many challenges that a poorly planned but rapidly growing tourism industry can face, when trying to increase the number of visitors. Stories of unfinished and damaged structures, the destruction of historic buildings, poor air and water quality, excessive plastic waste and the over-commercialization of tourist attractions are common. general situation and is threatening the visitor experience.

Both of these factors clearly contribute to Vietnam’s notoriously low rate of return visitors. According to a report by the Asia Pacific Travel Association, this rate is as low as 6%. If ignored, the current approach to growth will only exacerbate these problems and risk losing all the benefits that recent growth has provided.

Ms. Alexandra Michat is the Sustainability Manager of EXO Travel and the Manager of the EXO Organization. In 1993, EXO Travel became the first foreign company to be licensed to operate tourism in Vietnam and since then, they have provided responsible tours and experiences to introduce the world to the culture. rich and diverse culture and landscape of Vietnam and Southeast Asia.

Alexandra said: “To build a sustainable tourism industry, increasing the number of visitors alone does not work. That only adds to the pressure on infrastructure and the environment, threatening the charm that first attracts tourists to a place like Vietnam.”

Vietnam’s most popular destinations, sometimes lumped into 5Hs – Hanoi, Ha Long, Hue, Hoi An and Ho Chi Minh City – are renowned for their rich culture, history and natural beauty. inherent nature. “It is the environment and heritage of these places that sets Vietnam apart and is what the vast majority of our customers want to experience,” says Alexandria.

She believes that in order to protect these destinations, Vietnam should abandon the quantitative results-based model that only inflates the absolute numbers, and instead use more qualitative measures that take into account the factors that are important to them. other factors, such as visitor satisfaction and opinions, in addition to the important views of local people.

Alexandria says: “We (EXO Travel) do what we can to encourage a more organic and sustainable growth model, by partnering with responsible accommodation and businesses that also consider it respect the same things – environmental protection, locally sourced products and culture”.

She added that it is not the easiest path but it is important to support those who are doing their part in preserving Vietnam’s coast and avoiding places that are seen as unsustainable. EXO Travel researches and designs tours that directly meet the needs of guests, not only in terms of destinations and experiences, but also in the direction of taking advantage of the unique and inherent beauty of Vietnam, adding value to tourists. trips. This concentration often increases length of stay and dispersion across multiple destinations, which naturally leads to more spending by guests.

An increased focus on wildlife-related activities, cycling and hiking trips, along with the presence of authentic culture adds value to the stay, and allows Countries like Malaysia, Nepal and India demonstrate that any drop in tourist arrivals can be offset by higher profits. Supporting other industries also helps to build a healthy economy, freeing the environment from the inexcusable demands that the rise of mere fevers requires.

The COVID-19 pandemic has pushed the button to restart global and domestic travel – and if possible, it will also take a long time for things to return to previous growth numbers. Perhaps now is the time to change the trajectory and embrace the change for the sake of a better and more prosperous future for Vietnam’s coastal regions.

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