When the baked sweet potato comes to the main meal

At the recent ThaiFex fair in Thailand, Vinamit Joint Stock Company introduced to visitors a new dish: baked sweet potato (by machine). After trying the product, many customers wanted Vinamit to be able to supply baked sweet potatoes in vacuum packaging that could only be heated in a microwave oven or used immediately after unpacking.

I once wrote an article praising the traditional sweet potato dish, and introduced the “roasted potato cart” in the afternoon in front of the Quang Ngai City Post Office. It is a very attractive baked potato truck, run by a young, educated couple, the wife bakes and sells potatoes, the husband helps his wife, sometimes “ships” the goods to addresses in the city. The couple lives well from this truck of baked sweet potatoes.

The trend of turning a traditional lunch with main dishes into a modern lunch using a lot of snacks is a global trend, and has appeared in Vietnam. In Ho Chi Minh City, many employees eat lunches on the spot with… bags of nuts, of course, many imported nuts with high nutritional value, and… drink water. That’s it, lunch is over.

So why, baked sweet potatoes are not a main dish in lunch, when this food is very good for health, has the effect of losing weight, reducing blood fat and cholesterol, and low in fat causing starch. Baked potatoes, what more “traditional” dish than this dish for Vietnamese people?

Vinamit Company has properly picked up the Asian people’s preference for baked sweet potatoes, and they are ready to “mass produce” this packaged product, still ensuring the pure taste, but very convenient for customers. Not only “canned” baked sweet potatoes, but “smelly” baked sweet potatoes will also become a very “hot” main dish in the near future. Young start-ups should be interested in this traditional product, and after surveying customers, can launch it into the market to serve consumers, in a variety of packaging and forms.

When consumption is high and demand exceeds supply, farmers will increase sweet potato production, choosing delicious indigenous varieties that are suitable for consumers’ tastes. A line from production, processing to consumption of baked sweet potatoes will operate smoothly, and all participants will benefit in this chain.

I just hope to see one day soon, my hometown baked potato will take the throne, becoming a favorite dish of Vietnamese and foreigners, right on the territory of Vietnam and also outside the border of Vietnam. At that time, the farmer in my hometown will reduce rice cultivation and increase sweet potato cultivation, when this potato dish brings good income.

It is a very realistic wish, not a fantasy.

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